Downside UP

Broadcast in 125 countries and premiering at South by Southwest, Downside UP captures the beginnings of America’s largest museum of contemporary art, the Massachusetts Museum of Contemporary Art, and the rebirth of its host-city, North Adams. Through the eyes of filmmaker Nancy Kelly and her family, who worked in the factory before it closed, the film renders the subtle changes in the spirit of a region. Downside UP is about the tentative, dangerous notion of hope in a town widely viewed as hopeless.